The tightening of household budgets is leading to an increase in purchases of more economical house brands in supermarkets, at the expense of producer brands.
This has led some supermarkets to review their private labels with a view to expansion and possible rebranding.
The impact of this move on the Australian olive industry could be downward pressure on producer brand prices and consequently lower producer prices for olive oil. Producer margins for the supply of olive oil through a tender process for household brands are generally lower than returns from sales of branded products.
